It was an attempt to recapture the essential traits of the James Bond character. This new series would have no ties to the original movies. To bring Bond back, the producers decided to reboot the franchise. The convoluted script, schizophrenic theme song, and desperate attempts to throw in as many references to past Bond movies for the franchise’s fortieth anniversary were others. The movie’s reliance on CGI over minutely-planned stunts was just one knife slid into the series’ ribs. Pierce Brosnan’s latest outing as James Bond in Die Another Day did what Golfinger, Blofeld, and Rosa Klebb couldn’t: kill 007. Wilson and Barbara Broccoli (above) knew they had some rough work ahead of them. Craig defied expectations, reinvigorating a expiring franchise. Their words must have tasted bitter when Casino Royale hit theaters on November 17, 2006. James Bland.” People were furious that this short, blonde Brit was going to play cinema’s most enduring spy.
When Daniel Craig was announced as the sixth actor to play James Bond in Casino Royale, one London paper ran with this headline: “The name’s Bland.